Business Administration Minor
Overview
The business administration minor is designed to provide students, in majors outside the College of Business, the opportunity to gain an understanding of business principles that they can apply to their primary discipline.
Minor Requirements
21 credit hours
Complete the following:
A practical application of personal financial management and an introduction to the field of financial planning. Topics include money history, stewardship, budgets, loans, spending, housing, insurance, investments, and retirement. Prerequisite: Declared major in the College of Business.
This course will teach you the art of effective interpersonal communication in business. You will learn to deliver clear, concise, and convincing messaging to advance ideas, build consensus, resolve conflict, and negotiate. You will learn to translate metrics for decision making and to communicate to a lay audience. You will learn how to craft crisp emails, carry out business documentation and reports, and polish your business presentation skills. (BUSN 250 and COMM 250 are identical courses.) Prerequisites: BUSN 110 Introduction to Business and COMM 111 Communication in Society.
This course is focused on the character of leadership. Opportunities to understand the essence of character such as attitude, empathy, respect, courage, perseverance, honesty, appreciation, composure, gratitude, tolerance, sacrifice, and self-awareness are woven throughout the course. These topics and more will be explored by studying historic and current leaders, real-life case studies to understand their situations and their character in action.
A study of the theory and practice of management. The course involves discussion and application of areas such as social responsibility, strategy, problem solving, communication, change, job performance, and financial/operational controls.
Prerequisite or Co-requisite: BUSN 110 Introduction to Business.
This course will prepare students to skillfully use fundamental project management concepts and behavioral skills to effectively plan and lead project work. Specifically, through practical, hands-on work, case studies, and exercises, students will learn to manage project resources, schedules, tasks, time/cost tradeoffs, risks, and scope to produce desired organizational outcomes. Importantly, since most project teams are comprised of internal and external resources which are often distributed geographically, students will become knowledgeable and skillful at recognizing and overcoming the challenges of leading distributed teams. In short, this course will provide a sense of confidence with planning and oversight throughout all phases of a project's life cycle.
Study of the marketing concept, consumer demand and behavior, and marketing functions of the firm. The objective is to understand the development of marketing channels, products, prices, and promotion strategies.
Prerequisite or Co-requisite of BUSN 110 Introduction to Business
Choose one of the following:
This course recognizes that managers are also called upon to be leaders. The differences between a leader and manager will be discussed with focus on effective leadership and management skills, philosophies and orientations.
Prerequisite: MGMT 260 Principles of Management.
This course explores the role and function of HR Management in organizations. Focus for the course will surround human resource management, compliance, selection, compensation, etc.
Prerequisites: MGMT 260 Principles of Management
In this class, the emphasis is placed on the integration and relationships of sales in the various areas of business and our everyday relationships. Students learn how to recognize the influence of sales and engage in the sales process. The process, procedures, and best practices of business to business sales will be taught in order to empower students to successfully sell throughout their career, regardless of their chosen career path. Particular emphasis will be placed upon the integration of Christian faith, practice, and ethics in sales. Focus will also be placed upon building and stewarding healthy relationships in regard to sales. This course will explore where and why sales permeate business, how to engage and practice the sales cycle, and how to have a successful career in business to business sales through the utilization of best practices and Christian faith.
This course examines the complex and dynamic interactions of people and organizations in society. Particular focus will be on organizational theory, human perception, motivation, group dynamics, power, conflict, culture, leadership, organizational development, and managing change.
Prerequisite: MGMT 260 Principles of Management.
We will take a look at how customers shop, buy and use products and services to satisfy their needs and wants. This class highlights physiological and psychological content that promotes consumer behavior understanding, such as perception, learning, language, internal and external motivations, emotions. Creating personas is an outcome of consumer behavior knowledge, allowing you to instinctively know your customer and create personalized marketing campaigns that hit the target each time. Prerequisite: MKTG 260 Principles of Marketing.
Research is behind any sound marketing decision and activity. This course addresses the process in which marketing research is conducted, including defining research needs, formulating research questions, designing the appropriate methodologies, collecting and analyzing qualitative and quantitative data, and reporting the findings. Prerequisites: MKTG 260 Principles of Marketing and college level statistics course 200 level or higher. Students who've taken PSYC 240 must also complete MATH 150 or higher, or have a SAT math score of 620 or higher or have an ACT score of 28 or higher.
We will incorporate traditional and non-traditional B2B and B2C techniques to effectively communicate with our target audience. You will learn how to create a unified, cohesive Integrated Marketing plan, essential to a successful marketing career. In today’s market, it is critical to know how to leverage digital strategies across a variety of deliverables including branding, design, usability, IT development, SEO, and social media integration to drive active commerce and audience engagement. You will learn how to solve business problems with a persuasive marketing strategy. Prerequisites: MKTG 260 Principles of Marketing and MKTG 300 Consumer Behavior: Know Your Customer.
This course will examine and develop the strategic use of various digital and interactive technologies in marketing to create unique and engaging user experiences that lead to the free-flow exchange of information and ideas, resulting in mutually beneficial relationships between customers and brands. Students will have the hands-on opportunity to learn and apply skills in Web Design, Search Engine Optimization (SEO), Paid Search Marketing, Digital/Online Advertising, Web Analytics, Social Media and Content Marketing, Email Marketing, and other newly emerging interactive technologies. Prerequisites: MKTG 260 Principles of Marketing.
We will bring together all of what has been learned in earlier marketing courses and introduce marketing decision making and planning frameworks. With a global perspective and supporting case studies, we use practical application to create innovative market-needed strategies, analyze situations, identify differentiation and positioning, evaluate the competition, and learn how to take a broad view of every function involved in building a strong business that will succeed in the market. The goal for this course is to help you become a strategic marketer, giving you the tools you need to create, build support for and execute marketing plans that will build strong and sustainable businesses. Prerequisites: MKTG 300 Consumer Behavior, MKTG 420 Marketing Communications and senior standing.